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6 Ways We Help For Sale By Owners sell themselves

You've made the decision to sell your home yourself.  Maybe it's a commission thing (or more likely, net in your pocket thing).  Could be due to a previous sour experience with a realtor.  Could be simply because you're a DYI person.  Whatever the reason is, you didn't take it lightly and we get it.  Different sellers have different goals.  If your objective is to NET the most money, check out #3 and #6.  If your ultimate goal is more convenience based with little intrusion, or you want some very cost effective help, check out 1, 2, 4 and 5.

We want to help you sell your home, regardless if you use an agent or not.  Why? Three reasons: 1. Even when you successfully sell it yourself, you know other people who would love our help in the future!  2. If you're buying a home after this sale, we'd love to help you (and you don't pay any commission)!  3. If you do choose to turn to an agent in the future, we want to earn that opportunity!

So here are 6 ways we help For Sale By Owners:


1. Offer you our FSBO package


In addition to our blog on The 9 Step Process to Selling Your Home Yourself, we will:

  • Walk you through our Marketing Plan and internal checklists so you can execute on your own, as well as provide you with every legal document required to sell your home.  Now you'll have essentially every tool that we have to maximize your home's exposure, and make sure you're legally protected.
  • Align you with a professional stager, who can help with anything from a quick consultation (video or in person) all the way to a full staging package.
  • Help you arrange for professional photographer, videographer, aerials, and 3D renderings.
  • Place your home in the Multiple Listing Service, putting it in front of tens of thousands real estate agents representing buyers (optional, subject to offering a buyer agent commission).
  • Host one of our Mega Open Houses on your behalf (promoted across all the channels we use to market our listings and typically attended by 25-75 interested buyers).  You keep all the buyers who are interested in your home.
  • Help ensure any interested buyers are pre-approved for a mortgage or have provided proof of funds, so you're not wasting time with lookie-loos anymore.  
  • Help you find your next home, make sure you're fully represented and protected, and negotiate it on your behalf.  We can help you buy with cash BEFORE you sell using our exclusive Buy Before You Sell Program!
  • This program gets your home many of the exposure points our full service clients receive!


2. Bring you a cash offer


Two ways we can do this: 1. We are also real estate investors!  We'll make a cash offer on anything that makes sense.  Let us look at the numbers and bring you a no obligation offer! 2. I-buyers:

I-buyers are starting to go the way of the dinosaur.  With Zillow getting out of that business and Open Door losing $1B just in one quarter, you'll be hard pressed to find many i-buyers making actual good offers.  Well, we have one in our partnership with Keller Offers!

Keller Offers is one of the few i-buyers out there who are making offers in this "new market".  Let us submit your property for a cash offer with absolutely zero obligation to accept!  If you do, we get to negotiate on your behalf on price and terms.  And you get to close when YOU choose!  Literally nothing to lose!


3. Promote it to our buyer pool and our database of 100,000 people


If you're already planning on offering a commission to a buyer's agent, let us know ASAP!  We have a massive database who'd love to know your property is for sale!  As much as we'd like to, we certainly don't represent every possible buyer out there.  Make sure you strike this deal with every agent you come in contact with for maximum exposure.



4. Set you up with our professional photographer


Your online presence is everything.  Far too often we see For Sale By Owner properties sit on the market for days or months collecting dust.  While you may say "I don't care how long it takes as long as I get my price", your days on market are your worst enemy.  Put your buyer hat on for a minute...Let's say the market's average days on market is 30 in your neighborhood , what would you think (as a buyer) if you saw a property that's been on Zillow for 90 days?  Would you be in a hurry to see it?  Or would you assume there's something wrong with it?

In order to sell for top dollar, you need to sell quickly after listing.  In order to sell quickly after listing, you need a strong online presence.  In order to have a strong online presence, you need an omni-channel approach and the best photos and video you can possibly get!


5. Set you up with transaction management concierge service


You found a buyer....AWESOME!  Now what? Securing a contract from a buyer is literally only 10-25% of the process selling your home. Many sellers don't consider all the nuanced details of what happens from contract through closing.  Which title company should you choose?  How do home inspections work?  What's a survey?  How do I get honest and transparent answers from the buyer's lender?  How do I ensure my home appraises?  How long and detailed of a process is this?

Post contract and pre close is INTENSE, and emotions can turn  otherwise friendly parties into hostile beasts who irrationally make demands and contract cancellations.  By setting you up with a closing concierge, you're essentially getting a highly experienced third party mediator to manage all the negotiations and details that can derail an otherwise successful closing.  Most closing coordinators only charge a few hundred dollars, compared to 10X's that or more for a real estate attorney.


6. Show you a way we can essentially market your home and manage your sale for free


Sounds too good to be true, right?  Well let me explain!  Because of the power of Keller Mortgage's Zero Cost Loan, it could actually be BETTER than free!  Typical lender fees are in the 2-4% range (of the initial principle).  On an average $500,000 loan, that's about $15,000!  That said, homes listed by us give the buyer access to the Zero Cost loan which puts that equivalent back INTO the transaction so why not put that in your pocket?  Let's say worst case scenario negotiations get hostile and the buyer gets that extra, well now YOU can leverage the Zero Cost loan on your next purchase and pocket that 2-4%.  That's about what you just paid us to expose your home to every buyer and manage your sale.  With our listing packages starting at just 1%, you're getting the power of our marketing machine for free (or even getting paid for it)!  See our listing packages here.

*Keller Mortgage Zero Cost Loans are ONLY available to borrowers who either A. are buying a home listed by a KW agent or B. are working with a KW agent as their buyer's agent.





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