Platform
One of the biggest challenges we hear from sellers working with other agents is they have no idea what their agent is doing to sell the home. Well, we put our money where our mouth is! Below is our checklist for servicing, marketing, and promotion of our listings so you can follow along.
Overview of Marketing and Servicing Steps:
Set to held
The consultation and pre-MLS services
Photography
Signage
Property specific website
Social media
Print/mail
Prospecting/text
Opening weekend
The checklist:
Set to held (resources: notecards/AMcards, print guide/online guide, FUB action plans, cell phone)
Hand written note thanking the client for scheduling the appointment (by team member who scheduled)
Prelist packet/listing docs/seller homework sheet (sent by success team)
Online always (readygroupkw.com/sellerguide)
If appointment is 24-48 hours out, send via courier/uber
If appointment is 48+ hours out, send via snail mail
Just Set Listing Appointment Action plan (by team member who scheduled)
Video text to the client (by team member who scheduled)
The consultation and pre-MLS services (resources: platform for list consult, print listing agreement, stager, cleaning crew, fb live, command, mls, css)
Uniform consultation used across all Ready Group locations
Explain the Ready Group's Charity Pledge and The Promise
Consultation w/ stager. We pay at 7%+, we reimburse at 6%
Professional home detailing. We pay at 7%+, we reimburse at 6%
Agent facebook live
Seller thank you gift
Call/text/email client each day from list to MLS to cover what we're doing (listing manager)
Set up to receive
Neighborhood sales data (command neighborhood page)
Scheduled weekly agent call
Showing feedback from CSS
Photography. (resources: photographer w/ drone and matterport, boxbrownie.com)
Standard is professional photos and some element of video (professional video at gold and platinum)
Aerials when warranted (7%+, great lot, waterfront, proximity to amenities, higher price point, etc.)
Professional walk through video >$300k or 7%+
3D >$300k or 7%+
Touch ups through boxbrownie.com
Signage (resources: psp posts, runner, riders)
Order ASAP
Two on corner lots
Coming soon rider
Text capture (bettervoice)
Keller Mortgage step in signs
Rider w/ open house details
Property specific capture site (resources: photos, video, description, host site w/ reg landing pages, godaddy)
Pics, video, description
Create magic links (full, facebook, google, email only, and no registration)
Point URL (ex. readygroupkw.com/address)
Social Media (resources: fb business page, defined audiences, crm groups, instagram, open house schedule)
Facebook ad using most successful formats in Curaytor Brain to following audiences. Budget determined by listing package.
Haven’t mets
Outside CRM using reg link: Targeted demographics (magic million)
Inside CRM using no reg link: leads, nurtures, hots (chunky middle)
Mets using no reg link
Past clients, sphere of influence
Instagram ad
Make sure open house details are in the ads
Email (resources: email platform, crm groups, action plans)
Intriguing subject line
Short body with no reg link. Open house details
Potential audiences
Agents
Entire database
Past clients, sphere of influence
Haven’t mets (leads, nurtures, hots, chunky middle)
Anyone tagged w/ listing’s zip
Action plan
Templated for plug and play
All social leads automatically put on it
Print/mail (resources: printer/print company, mail house, design)
50-100 door hangers with reg link, Open house details, and great photo
100-250 coming soon postcards using command
Subject neighborhood
Been in the home for 5+ yrs
Owner occupant
Prospecting/text (resources: crm groups, mls data, slybroadcast, cole realty resources, text platform/ez text)
Entire team call area past clients and sphere of influence. Use fub dialer w/ prerecorded VM (no reg link)
Listing agent call top 25 selling agents (slybroadcast top 100)
Outbound sales agent call neighborhood w/ OH details. Use mojo w/ prerecorded VM ( reg link)
Listing manager text neighborhood w/ open house details and reg link
Buyer agents call leads/nurtures tagged subject zip code (FUB w/ VM w/ no reg link)
Opening weekend (resources: mls, open house schedule, directional signs, door hangers, tent, refreshments, 1-2 agents, facebook, reg link saved as text, mobile crm)
Live on thursday, OH sat or sun (no showings until open house)
Mega Open House
Arrive 60 min+ early
30+ signs (use shopping centers, major intersections, etc)
Door knock 50 w/ hangers
RRG tent w/ snacks/refreshments
Facebook live
Text sign in (reg link). Script to get visitor’s name and cell
Follow up w/ guests the same day when possible
After contract
Change landing page to reflect sold stats
Just sold facebook/instagram ads
Just sold email blast
Just sold CP
Just sold rider